15 Best IPL Hair Removal Devices of 2025 – Achieve Professional Results at Home

When choosing the best IPL hair removal devices of 2025 for professional-level results at home, look for adjustable power levels, skin sensors, and dermatological approval for safety. Multiple intensity settings, wider treatment heads, and cooling mechanisms guarantee a comfortable experience with minimal discomfort. Prioritize long-lasting devices with high flash counts for cost-effectiveness and efficient full-body hair removal. Achieving salon-quality results at home has never been easier.

Key Takeaways

1. Look for IPL devices with adjustable power levels, skin sensors, and dermatological approval to ensure safe and effective hair removal on various skin tones and sensitive areas.
2. Prioritize IPL devices with multiple intensity settings, automatic skin tone detection, and customizable modes to achieve optimal results with minimal discomfort.
3. Choose IPL devices with wider treatment heads for faster full-body sessions and smaller, targeted heads for hard-to-reach areas to maximize coverage and efficiency.
4. Opt for IPL devices with advanced cooling mechanisms, such as ice-cooling technology and integrated skin sensors, to minimize redness, swelling, and discomfort during and after treatment.
5. Select IPL devices with high flash counts (up to 999,999) to ensure cost-effectiveness, sustainability, and long-term results, reducing the need for frequent replacements or cartridges.

Braun Smart IPL, Skin i·Expert Pro 7 Laser Hair Removal Device

If you’re searching for a state-of-the-art IPL hair removal device that delivers permanent visible hair reduction, the Braun Smart IPL and Skin i·Expert Pro 7 are top contenders. This smart device learns and adapts to your skin for up to 2 years of smooth results. With step-by-step guidance and real-time coverage tracking, you’ll enjoy hassle-free, full-body sessions in just 10 minutes. Plus, the customizable intensity settings and gentle skin tone adjustment guarantee maximum comfort and safety, even on sensitive areas. And with the included travel-friendly pouch and Venus razor, you can achieve professional-level results from the comfort of your home.

Best For: The Braun Smart IPL and Skin i·Expert Pro 7 are best for those seeking permanent visible hair reduction with a safe, gentle, and convenient at-home device.

Pros:

• Learns and adapts to user for up to 2 years of smooth skin
• Provides up to 95% hair reduction in 1 month with visible results from the first use
• Customizable intensity settings and gentle skin tone adjustment for maximum comfort and safety

Cons:

• Premium price point compared to other at-home IPL devices
• May require multiple sessions to achieve full-body results
• Requires access to a smartphone for the companion app

https://www.amazon.com/dp/B0CMW1N2WC

Ulike Laser Hair Removal Device Air 10 Ipl

For those seeking a nearly painless and highly effective at-home IPL hair removal solution, the Ulike Laser Hair Removal Device Air 10 IPL is one of the best options on the market. With its Sapphire ice-cooling technology, you can enjoy full-body sessions up to 30 minutes without discomfort. Covering an 18% wider area and delivering double the flashes, the dual lights guarantee efficient treatment. Plus, the SHR mode effectively tackles stubborn hairs. The SkinSensor technology even adjusts the power to protect your skin. Expect to see a 96.52% hair reduction in just 2 weeks with consistent use every other day.

Best For: The Ulike Laser Hair Removal Device Air 10 IPL is best for those seeking a nearly painless and highly effective at-home IPL hair removal solution.

Pros:

• Sapphire ice-cooling technology maintains contact temperature below 65°F for full-body sessions even after 30 mins
• Covers an 18% wider treatment area and emits double flashes for efficient treatment
• SHR Mode effectively removes stubborn hairs

Cons:

• May not be suitable for those with very dark skin tones
• Requires consistent use every two days for the first two weeks to see optimal results
• May be more expensive than some other at-home IPL devices

https://www.amazon.com/dp/B0CV3ZJ2PN

Laser Hair Removal Device for Women and Men

Designed to cater to the needs of both women and men, this laser hair removal device delivers salon-quality results in the comfort of your home. Achieving up to 94.3% visible hair reduction in just 4 weeks with consistent use, it’s suitable for challenging areas like the bikini line. The ice-cooling technology keeps your skin calm and comfortable, making it gentle enough for sensitive areas. With a powerful 21J energy per pulse, it effectively targets and removes resistant hair, helping you achieve longer-lasting results with fewer treatments. The intuitive touchscreen lets you easily customize each session for safe and effective hair removal on various body parts.

Best For: This laser hair removal device is best for women and men looking to achieve salon-quality results in the comfort of their own home.

Pros:

• Achieves up to 94.3% visible hair reduction in just 4 weeks with consistent use
• Suitable for challenging areas like the bikini line
• Gentle ice-cooling technology keeps skin calm and comfortable during use

Cons:

• Requires consistent use for best results
• May be more expensive than some other at-home hair removal options
• May not be suitable for those with very sensitive skin

https://www.amazon.com/dp/B0DL3215P6

INNZA IPL Hair Removal Device for Women

The INNZA IPL Hair Removal Device for Women is a top contender among the 15 Best IPL Hair Removal Devices of 2025, particularly for those seeking an effective and convenient at-home solution. This cutting-edge device zaps away unwanted hair at the roots, slowing regrowth for smoother skin. Delivering high-energy 600nm wavelength, it penetrates hair follicles, reducing hair growth over time. With 999,999 flashes, you’ll enjoy years of use without replacement, no more scheduling salon visits. Achieve up to 95.08% hair reduction in just 3 weeks with the recommended 2-3 weekly treatments. The built-in ice cooling keeps your skin comfortable, while 9 adjustable intensity levels cater to all pain tolerance levels.

Best For: The INNZA IPL Hair Removal Device is best for women seeking an effective and convenient at-home hair removal solution that delivers long-lasting results.

Pros:

• Zaps away unwanted hair at the roots, slowing regrowth for smoother skin
• Provides up to 95.08% hair reduction in just 3 weeks with the recommended usage
• Offers 999,999 flashes, providing years of use without replacement

Cons:

• Not suitable for everyone; effectiveness depends on skin tone and hair color
• Requires consistent use for best results
• May not be suitable for those with a low pain tolerance due to the intensity levels

https://www.amazon.com/dp/B0CWL9S4L1

Ulike Laser Hair Removal Device Air 10 Ipl

If you’re in the market for a top-of-the-line IPL hair removal device, the Ulike Laser Hair Removal Device Air 10 Ipl could be the perfect choice. This device promises impressive results, with a 96.52% hair reduction and slower regrowth in just 2 weeks with consistent use. The sapphire ice-cooling technology guarantees a nearly painless experience, even during full-body sessions. With dual lights and SHR mode, it covers a wider treatment area and effectively tackles stubborn hairs on the chest, armpits, and legs. Plus, the SkinSensor technology automatically adjusts the power to protect your skin. Get salon-worthy results at home with the Ulike Laser Hair Removal Device Air 10 Ipl.

Best For: The Ulike Laser Hair Removal Device Air 10 Ipl is best for those looking for a nearly painless, highly effective, and time-efficient at-home IPL hair removal solution.

Pros:

• 96.52% hair reduction and slower regrowth in just 2 weeks with consistent use
• Covers a wider treatment area and effectively removes stubborn hairs
• Skin-protecting SkinSensor technology for safe application

Cons:

• Higher upfront cost compared to some other at-home IPL devices
• May not be suitable for very dark or tanned skin tones
• Requires consistent use for optimal results

https://www.amazon.com/dp/B0CV3ZJ2PN

IPL Laser Hair Removal Device for Home Use

For those seeking a nearly painless, long-lasting, and cost-effective hair removal solution from the comfort of home, the advanced IPL laser hair removal device is the best choice. Its innovative IPL technology glides smoothly with cooling contact, delivering safe, effective, and nearly painless hair removal sessions. You’ll see visible thinning by week 3 and smooth skin in just 8 weeks. With 999K flashes, it offers lifetime use and saves you $500+ compared to salon visits. Derm-tested for safety, the device covers large areas quickly and efficiently, making it a fantastic at-home alternative to traditional hair removal methods.

Best For: Those seeking a nearly painless, long-lasting, and cost-effective hair removal solution from the comfort of home.

Pros:

• Advanced IPL technology for safe, effective, and nearly painless hair removal
• Fast and efficient, covering large areas in 10 minutes or less
• Long-lasting results with 1-2 touch-ups per month

Cons:

• Requires shaving, sun avoidance, and patch testing before use
• Corded design may limit mobility during use
• Upfront cost may be higher than some traditional hair removal methods

https://www.amazon.com/dp/B0F2DQNQC7

Braun Smart IPL, Silk·Expert Pro 5: At Home Laser Hair Removal

If you’re seeking an at-home laser IPL device that delivers safe and effective hair removal, the Braun Smart IPL, Silk·Expert Pro 5 might just be the best choice for you. This device adapts automatically to your skin tone, ensuring ideal power for fast results and gentle treatment. Boasting up to 95% hair reduction in just 1 month, it’s dermatologically and gynecologically approved, eye-safe, and requires no protective glasses. With visible results in as little as 2 sessions and a full-body treatment in just 10 minutes, you’ll be enjoying 2 years of hair-free skin in no time, all from the comfort of your own home.

Best For: The Braun Smart IPL, Silk·Expert Pro 5 is best for those seeking a safe, effective, and convenient at-home laser hair removal solution.

Pros:

• Achieves up to 95% hair reduction in just 1 month
• Adapts automatically to skin tone for optimized power and gentleness
• Requires only 1 session per week for full-body treatment

Cons:

• Upfront investment may be more expensive than salon treatments
• Requires weekly commitment to maintain results
• May not be suitable for all skin and hair types

https://www.amazon.com/dp/B07WYY6KKC

Laser Hair Removal Device for Body and Face

The Laser Hair Removal Device for Body and Face is the best choice for those seeking a permanent hair removal solution that delivers a comfortable and customizable experience. It utilizes advanced IPL laser technology to effectively destroy hair follicles, providing lasting results. The built-in ice cooling technology keeps your skin cool, substantially reducing pain and discomfort. With flexible flash modes and adjustable power levels, you can tailor the treatment to your needs, especially if you have sensitive skin. Plus, with 999,999 flashes, this device offers incredible long-lasting value for your daily and weekly grooming routine.

Best For: The Laser Hair Removal Device for Body and Face is best for those seeking a comfortable, customizable, and long-lasting solution for permanent hair removal.

Pros:

• Utilizes advanced IPL laser technology for effective hair follicle destruction
• Built-in ice cooling technology significantly reduces pain and discomfort
• Flexible flash modes and adjustable power levels accommodate different skin types and treatment areas

Cons:

• Initial cost may be higher than some other hair removal methods
• Requires multiple treatment sessions to achieve permanent results
• Not suitable for those with very dark skin tones or very light hair

https://www.amazon.com/dp/B0D53DHZJ6

IPL Laser Hair Removal Device for Home

Convenience-minded individuals seeking a hassle-free hair removal solution will find the IPL laser hair removal device for home an invaluable investment. This advanced device uses IPL (Intense Pulsed Light) technology to deliver permanent hair reduction, saving you thousands on salon visits. With an impressive 990,000 flashes, you’ll enjoy years of use, adjusting the 5 power levels to your tolerance. Achieve smooth, hairless skin within 8 weeks through just three weekly treatments. Target specific areas in Manual Mode or cover larger zones in Auto Mode for maximum efficiency. Embrace the freedom of professional-grade hair removal in the comfort of your home.

Best For: Convenience-minded individuals seeking a hassle-free hair removal solution at home.

Pros:

• Permanent hair reduction with advanced IPL technology
• Long-lasting 990,000 flashes, saving thousands on salon visits
• 5 adjustable power levels for customized comfort and results

Cons:

• Upfront cost may be higher than some other at-home options
• Requires commitment to regular treatments for best results
• May not be suitable for very coarse or light-colored hair

https://www.amazon.com/dp/B0CP64J217

INNZA IPL Hair Removal Device for Women

Looking for an IPL hair removal device that delivers long-lasting results? The INNZA IPL Hair Removal Device for Women is worth considering. This powerful device zaps away unwanted hair at the roots, reducing growth over time. With a high energy output of 5J/cm² and a 600nm wavelength, it effectively penetrates hair follicles. Plus, the built-in ice cooling minimizes redness and swelling. Offering 999,999 flashes, the INNZA provides years of use without replacements. The adjustable 9-level intensity settings and Auto/Manual modes make it suitable for beginners and those with a higher pain tolerance. Achieve up to 95.08% hair reduction in just 3 weeks with the recommended 2-3 weekly treatments.

Best For: The INNZA IPL Hair Removal Device is best for women looking for an effective, long-lasting, and convenient at-home hair removal solution.

Pros:

• Delivers high energy and wavelength to effectively penetrate hair follicles and reduce growth over time
• Built-in ice cooling keeps skin comfortable and minimizes redness or swelling during use
• Offers adjustable intensity settings and modes to accommodate different skin types and pain tolerances

Cons:

• May not be suitable for everyone, as effectiveness depends on individual skin tone and hair color
• Requires regular use over several weeks to achieve the full 95.08% hair growth reduction
• Initial cost may be higher compared to some other hair removal methods

https://www.amazon.com/dp/B0CWL9S4L1

Philips Lumea 8000 Series IPL Hair Removal Device (BRI937/03)

For those seeking a salon-like hair removal experience at home, the Philips Lumea 8000 Series IPL Hair Removal Device (BRI937/03) is a top contender. As the #1 IPL hair remover brand in Europe, chosen by over 6 million consumers worldwide, Lumea uses gentle pulses of light to inhibit hair growth. Its patented IPL SmartPulse™ formula balances light power, color, and pulse duration for effective results. You’ll see visible hair reduction in just 2 sessions, with over 90% hair removal in 3 treatments. The 3 curved, intelligent attachments and 5 adjustable settings make it suitable for the body, face, and precision areas. The Lumea app even provides a personalized plan to help you stay on track.

Best For: Those seeking an effective, clinically proven IPL hair removal device for the body, face, and precision areas that delivers salon-like results at home.

Pros:

• Proven efficacy with over 90% hair reduction in just 3 treatments
• Personalized hair removal plan and reminders through the Lumea app
• Intelligent attachments and adjustable settings for customized treatment

Cons:

• Higher initial investment compared to some other hair removal methods
• Requires consistent use over time for best results
• May not be suitable for very dark skin tones

https://www.amazon.com/dp/B0FFBM8CC6

Ulike Laser Hair Removal Device for Women and Men

The Ulike Laser Hair Removal Device is an excellent choice for those seeking an affordable and convenient at-home IPL hair removal solution. Its patented Ice-Cooling touch eliminates unwanted hair with nearly painless treatment, thanks to the advanced technology and cooling system. You’ll notice noticeable hair reduction within just 3 weeks, with long-lasting results for both women and men. Powered by industry-leading IPL hair removal technology, this device allows you to break free from buying razors, wax strips, and making inconvenient trips to the clinic. Gifted in an exquisite package, it’s a perfect choice for any occasion. Designed with safety in mind, this plug-in device guarantees effectiveness for most skin and hair types.

Best For: The Ulike Laser Hair Removal Device is best for women and men seeking an affordable, convenient, and nearly painless at-home IPL hair removal solution.

Pros:

• Patented Ice-Cooling touch for nearly painless hair removal
• Noticeable hair reduction within 3 weeks and long-lasting results
• Affordable and convenient at-home IPL hair removal device

Cons:

• Not suitable for tattooed, over-tanned skin, wounded areas, and pregnant individuals
• Requires being connected to power during treatment
• Effectiveness may vary for some skin and hair types

https://www.amazon.com/dp/B0BXPDTJRR

Herbishh IPL Laser Hair Removal Machine

If you desire a professional-level IPL hair removal device for use in the comfort of your own home, the Herbishh IPL Laser Hair Removal Machine is an exceptional choice. This advanced device utilizes Intense Pulsed Light (IPL) technology to gradually slow hair growth, delivering salon-quality results. The built-in ice cooling feature guarantees a completely painless experience, reducing any heat sensation and keeping your skin cool and comfortable. With up to 999,999 flashes, you’ll enjoy long-lasting results, saving money on costly professional treatments. Customize the intensity with 5 adjustable levels and choose between Manual or Auto modes for personalized or full-body hair removal in just 10 minutes. Consistent use will leave you with smoother, silkier skin as your hair becomes finer and less noticeable.

Best For: The Herbishh IPL Laser Hair Removal Machine is best for individuals seeking a professional-quality IPL hair removal device for use in the comfort of their own home.

Pros:

• Advanced IPL technology for salon-quality hair removal
• Soothing ice cooling feature for a completely painless experience
• Long-lasting results with up to 999,999 flashes

Cons:

• Relatively high initial investment compared to other at-home hair removal options
• Requires consistent use over time to achieve desired results
• May not be suitable for all skin tones and hair types

https://www.amazon.com/dp/B0D8JL4MR8

Ulike Laser Hair Removal Device (Holiday Set)

Ulike’s Laser Hair Removal Device (Holiday Set) is a standout choice for those seeking a nearly painless, yet powerful, hair removal solution. Its ice-cooling and SkinSensor technology maintain a comfortable contact temperature, allowing for full-body sessions up to 30 minutes. The dual lights cover an 18% wider area and emit double flashes, cutting your treatment time down to just 10 minutes. The salon-inspired SHR mode delivers a powerful 26J of energy, effectively removing coarse hairs. With visible hair reduction of 96.52% in 2 weeks and slower regrowth, this set is a game-changer. The limited holiday packaging includes extras like aloe vera gels and Christmas cards, making it a great gift for women and men alike.

Best For: The Ulike Laser Hair Removal Device (Holiday Set) is best for those seeking a nearly painless, powerful, and time-efficient hair removal solution for full-body use.

Pros:

• Visible hair reduction of 96.52% in 2 weeks with slower regrowth
• Nearly painless and skin-safe treatment with ice-cooling and SkinSensor technology
• Efficient full-body sessions in just 10 minutes with dual lights and SHR mode

Cons:

• Limited holiday packaging may not be available year-round
• Potential higher initial cost compared to traditional hair removal methods
• Requires multiple sessions for optimal long-term results

https://www.amazon.com/dp/B0DFCNP7NP

Laser Hair Removal Device for Home Use

For those seeking salon-quality results in the comfort of their own home, the laser hair removal device stands out as a game-changer. With up to 94.3% visible hair reduction in just 4 weeks, this device effectively targets even the most stubborn areas like the bikini line. Its powerful 21J energy pulses effectively remove resistant hair, leading to longer-lasting results with fewer treatments. The gentle ice-cooling technology keeps skin calm and comfortable, making it suitable for sensitive areas like the face, underarms, and bikini. Intuitive touchscreen controls allow you to customize each session for safe and effective hair removal across your entire body.

Best For: Individuals seeking a pain-free, long-lasting solution for full-body hair removal in the comfort of their own home.

Pros:

• Achieves up to 94.3% visible hair reduction in just 4 weeks with consistent use
• Suitable for sensitive areas like the face, underarms, and bikini line
• Customizable energy levels for safe and effective use on different body parts

Cons:

• Initial cost of the device may be higher compared to other hair removal methods
• Requires regular use to maintain results
• May not be suitable for individuals with very dark skin tones

https://www.amazon.com/dp/B0DL3215P6

Factors to Consider When Choosing IPL Hair Removal Devices

When choosing an IPL hair removal device, consider your skin type and safety. Look for adjustable intensity levels and wide coverage areas. Guarantee the device has an effective cooling mechanism for your comfort during treatment.

Skin Compatibility and Safety

Why is skin compatibility and safety essential when choosing IPL hair removal devices? Adjustable power levels are imperative to accommodate different skin tones and sensitive areas. Many devices have skin sensors that automatically adjust power to prevent burns or discomfort. Dermatological approval and clinical testing guarantee home devices are safe and effective. Eye safety is paramount, with some designed to prevent accidental eye exposure. Avoid using IPL on tanned, sunburnt, or wounded skin to prevent adverse reactions. With the right skin compatibility and safety features, you can enjoy professional-grade hair removal results at home with confidence.

Intensity Levels and Settings

Adjustable intensity levels are an essential feature when selecting IPL hair removal devices. Many models offer multiple settings to accommodate your unique skin type and sensitivity. Start with lower levels and gradually increase the power as your skin becomes accustomed to the treatment. Some devices even automatically detect your skin tone and adjust the intensity accordingly, ensuring safe and effective hair removal. Whether you need a gentle, standard, or high mode, the ability to customize the intensity is indispensable for ideal results while minimizing discomfort or potential irritation.

Treatment Area Coverage

The size of the treatment area is another important factor to contemplate when selecting IPL hair removal devices. Larger coverage areas allow for faster full-body sessions, while smaller areas may require more time. Devices with wider heads, like 3-4 cm2, can treat larger zones in fewer passes than 2 cm2 models. Wider heads suit larger areas, while smaller, more targeted heads address harder-to-reach spots. The treatment area impacts session time, with larger zones taking less time than smaller, focused areas. Considering the coverage guarantees the device fits your body size and hair removal needs for efficient, effective results.

Cooling Mechanisms and Comfort

While effective cooling mechanisms are essential for a comfortable IPL hair removal experience, not all devices are created equal. Cutting-edge ice-cooling technology can keep skin contact temperatures below 65°F, ensuring a virtually painless session. Look for devices with adjustable power settings and specialized modes for sensitive areas to tailor the treatment to your needs. Integrated skin sensors that automatically adjust power output further enhance safety and comfort. Advanced cooling features help minimize potential side effects like redness and swelling, so you can enjoy smooth, hair-free skin without discomfort during and after the treatment.

Flashes and Longevity

Beyond comfort, the number of flashes an IPL device can provide is a critical consideration. Longer-lasting IPL devices with higher flash counts can last for years, eliminating the need for frequent replacements. The flash count determines the device’s lifespan and cost-effectiveness. IPL devices with a high number of flashes, like 999,999, can save you thousands compared to salon visits or replacement cartridges. Considering the flash count and longevity is key to finding a cost-effective and sustainable hair removal solution. Opt for an IPL device that offers the most flashes to get the best long-term value.

Visible Results and Timeline

IPL hair removal devices can deliver noticeable results in as little as a month with consistent use. Many users report seeing hair thinning and slower regrowth within the first 2-3 weeks of regular treatments. For ideal long-term hair reduction, aim for 8-12 weeks of using an IPL device 2-3 times per week. Consistent treatment is key, as irregular use may lead to less consistent and longer-lasting results. Keep in mind that individual outcomes can vary based on factors like skin tone, hair color, and thickness. With the right device and commitment, you can achieve up to 95% visible hair reduction.

Frequently Asked Questions

How Do I Properly Clean and Maintain My IPL Hair Removal Device?

To properly clean and maintain your IPL hair removal device, unplug it and wipe the treatment window with a soft, damp cloth. Avoid using harsh chemicals or submerging the device in water. After each use, let it cool completely before storing in a cool, dry place. Regularly inspect the device and power cord for any damage. Following the manufacturer’s instructions will guarantee your IPL device stays in top condition for long-lasting, effective hair removal.

Can IPL Hair Removal Be Used on Dark or Tanned Skin?

You may feel like your skin is a canvas, and IPL hair removal is the artist’s brush – but can it truly work its magic on darker tones? The answer is a resounding yes! While IPL devices are designed for fair to medium skin, you can still enjoy their benefits. Just be sure to choose a model specifically made for darker complexions and follow the instructions carefully. With the right device, you can bid farewell to unwanted hair, no matter your skin’s hue.

What Are the Potential Side Effects of Using an IPL Hair Removal Device?

Using an IPL hair removal device can potentially cause side effects like skin irritation, redness, and even burning. It’s essential to follow the manufacturer’s instructions carefully and do a patch test first. Avoid using the device on dark or tanned skin, as it can lead to discoloration or burns. Always consult a dermatologist if you have any concerns or experience any adverse reactions.

How Long Does It Take to See Visible Results From IPL Hair Removal?

You’ll be ”as smooth as a baby’s bottom” in no time! Most folks see visible results in as little as 2-4 weeks with regular IPL hair removal treatments. Just be sure to follow the device’s instructions carefully, and don’t get discouraged if it takes a bit longer to see the results you’re after. Stick with it, and you’ll be saying “adios” to unwanted hair in no time!

Can IPL Hair Removal Be Used on Sensitive Areas Like the Bikini Line?

Yes, you can use IPL hair removal on sensitive areas like the bikini line. However, it’s essential to use a device designed for use on these sensitive zones and to follow the instructions carefully. Start with the lowest energy setting and gradually increase it as your skin becomes more accustomed to the treatment. Always do a patch test first and discontinue use if you experience any discomfort or irritation.

Conclusion

You’ll be the envy of all your friends when you effortlessly achieve salon-worthy results at home with the best IPL hair removal devices of 2025. Bid farewell to unwanted hair and embrace silky-smooth skin that’ll leave you feeling like a million bucks. These cutting-edge devices are your ticket to a life-changing hair-free experience that’ll have you wondering why you didn’t invest in one sooner.